DESIGNING BRANDS,
INTERFACES & intelligent systems.
Designer working at the intersection of branding, UX/UI, and AI. By translating cognitive psychology into design, I build systems — visual, interactive, and computational — that feel deliberate from the first frame.
SELECTED PROJECTS — 01
2024 — 2026
TableFlow
A service-timing system that learns each restaurant's real dining tempo. High-signal, glance-and-go.
Rega
A therapeutic art-making retreat in the Galilee. An identity built around taking a moment.
Loopline
A dependency-first coordination platform for teams. Blockers made visible, decisions made fast.
Frenkel 36
A neighborhood bistro bar in Tel Aviv. A tablecloth turned into an identity.
Methodology — 02
Research, system, craft.
I treat design as a technical discipline. Whether the surface is a brand identity, a product interface, or a generative model, the process is the same: understand the terrain, define the system, refine until it holds.
Interviews, archive reads, behavioral audits. The brief is the symptom; the goal is to find the problem underneath it.
Define the grid, the vocabulary, the constraints. The logic that lets every downstream decision compound rather than negotiate.
Typography, motion, copy, code. The system sets the logic; craft makes it feel effortless.
CONTACT — 03
Let’s build something deliberate.
Open to full-time roles · Israel