Info — 01
A designer with a systems habit.
Bio
I'm Einat — a brand and visual designer based in Modi'in, Israel. I hold a B.Des. in Visual Communication from Seminar Hakibbutzim College, and I work across branding, UX/UI, and AI-assisted production.
I design and I teach. Alongside my own practice, I lead a visual-communication curriculum for the Ministry of Education, and I recently interned in product and UI design at Studio Sira in Haifa.
Stance
I translate cognitive psychology into design — reading how attention, memory, and perception actually work, then building systems, visual, interactive, and computational, that read as deliberate from the first frame.
I think most design fails at the system layer, not the surface. A good logo can't fix an undefined editorial language. A pretty interface can't fix an unclear workflow. A clever AI surface can't fix a model the user has no way to trust.
My work starts upstream of the artifact and earns its way back down to the pixel.
Experience — 02
Design Educator (2024–Present)
I lead a visual-communication curriculum, mentoring 30+ student design projects from research and concept through final execution — and running the structured critique that gets them there.
Product & UI Design Intern (2025)
I designed layouts, visual hierarchy, and interface components across studio projects, refining each through critique, research-based iteration, and tight feedback loops with senior designers.
Capabilities — 03
Identity systems
Visual identity, naming, typographic systems, art direction, and editorial design.
Product design
End-to-end product design for ambitious software: research, information architecture, interaction design, and shippable design systems.
Intelligent interfaces
Interface design for AI-native products: conversational surfaces, generative tools, model state vocabularies, and trust-first interaction patterns.